Drug Channels - Unlocking AI's Promise in Patient Support Programs

Chris Apolito and Karina Castagna from Mercalis explore how AI is transforming patient support programs in the biopharma industry. They highlight four key areas where AI enhances efficiency: automating enrollment, streamlining prior authorizations, improving administrative workflows, and using predictive analytics to boost adherence. By leveraging AI, patient support programs can improve access, affordability, and patient outcomes.