Leveraging Copay Data-driven Insights to Improve HCP Engagements

The strength of a healthcare provider’s (HCP’s) relationship with a brand not only shapes their individual practice through informed decision making, but also resonates across their professional network as they share their knowledge with peers.

The Challenge:

Many pharmaceutical brand teams face the challenge of effectively targeting prescribers and their peer networks. This is especially true for brands that are maturing. The need for targeted strategies becomes increasingly critical as competition intensifies. Moreover, existing data may provide limited insights into prescriber behavior. This hinders a brand’s ability to tailor their promotional efforts effectively.

The Solution:

Harnessing the power of your copay data will revolutionize your pharmaceutical brand influence. At Mercalis, we have found that by analyzing copay card redemption data, we can segment prescribers based on their redemption activity and identify their potential sphere of influence. This enables us to rank prescribers according to their current redemption activity, and their likelihood of influencing other physicians within their institution or practice.

Our comprehensive process begins with meticulous segmentation of prescribers based on copay card redemptions. We then employ sophisticated algorithms to rank these prescribers, identifying those with the highest redemption activity and the scale of their peer networks. Finally, we tailor our HCP engagement programs to target these high potential providers maximizing brand awareness.

This approach yields big benefits for our customers who use integrated Mercalis Healthcare provider Engagement services in addition to their copay card program. These benefits include:

• Leveraging Existing Data: By leveraging the redemption data, which you already own as a Mercalis copay customer, you can minimize or eliminate the need to purchase additional data for updates throughout the program.
• Enhanced Targeting: Identify prescribers with the highest potential for brand awareness, allowing for more targeted sales efforts.
• Increased Engagement: Tailor team efforts to maximize engagement with target prescribers, fostering stronger relationships.
• Expanded Reach: Leverage prescriber’s professional networks to reach broader audiences amplifying brand visibility.
• Improved ROI: Optimize team resources for greater efficiency and effectiveness, driving higher returns on investment.

As an industry where every interaction counts, leveraging copay data can be a game changer for pharmaceutical brands seeking to enhance their influence and drive sales growth. By identifying high potential prescribers and tailoring sales efforts accordingly, brands can unlock new opportunities and achieve greater success in their marketing endeavors. Contact us today to learn more about how we can amplify your existing efforts with an HCP engagement program that leverages your copay data.